Erika's Blog - Northern Connections

I just finished reading a book called Endless Referrals. It was written a couple of years back, but the practises are common and have been used for a long time. The main thought is that the average person knows 250 people who they come in contact with throughout their lives. The first step in gaining referrals is to develop a relationship with your circle of people. As you offer to do things for them, without any expectations, you will build trust and a mutual friendship. Over time and as your circle comes to know, respect and trust you, referrals will start to come in from those you have helped. You now have access to their circle of 250 people. You can see how the ball starts to roll and your network expands. However, the main concept is to be a genuine, caring giver first. Then it becomes human nature that those you have helped will want to help you too by sending business your way.

www.erikamartlew.com

Labels: business, networking